How Web Hosting Affect On SEO?
Can Web Hosting Affect Search Engine Results of your Website? I have seen many people concern about web hosting of their sites. I believe that search engine optimization of your site is not directly affected by web hosting. But it can affect your search engine rankings and traffic on your website in other ways. There are many ways in which web hosting can adversely affects the search engine efforts. Few of them I have listed below:
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Server Speed: For SEO, website speed is necessary for a healthy indexing. Search engines do keep an eye on the time it takes for your site to open each time a browser makes a request for your website. If a page takes a longer time to upload, the user will lose their patience and goes to some other relevant sites for information. Search engines notes how long a user stays on your site and if more people returns frequently, than it will assumed that there is nothing worthy and do not have good content to keep your user on the site.
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Uptime: Poor server uptime will effect the indexing of website on search engines. When spider trying to crawl your site and failed to index because of site is not available or it receives 404 error “Page not found”. For SEO, website must remain online all the time. Any downtime can be a fatal.
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Black listed servers: If your site is sharing an IP address with an site that sends out spams, adult sites, host illegal or any other illegal activity than google may ban your sites. Which is definitely not good for your business.